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SPIN® PRO SERIES

Are you ready to take your SPIN® selling skills to the next level?

The SPIN® PRO series is essential for those who have been Huthwaite International SPIN® trained and want to extend their SPIN® skills into written proposals, presentations and enhance their SPIN® selling skills by understanding who and how to influence during the buying process.

Strategic SPIN®

This programme presents an opportunity to enhance your SPIN® selling skills by understanding who and how to influence in complex sales opportunities with multiple stakeholders. Following this programme, you will be able to:

  • Describe how sales strategy impacts selling activity
  • Differentiate and explain the real importance of buying roles as opposed to job titles
  • Create persuasive value propositions targeted at specific accounts
  • How to influence the criteria in their favour
  • Competitive analysis
  • Describe the three foci that occur within the buying process
  • Describe the aims and risks associated with each focus
  • Maintain momentum in a prolonged sales process.
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SPIN® Persuasive Proposals

An opportunity to extend your SPIN® selling skills to your written proposals for prospects and existing accounts alike. Following this programme, you will be able to:

  • Demonstrate an understanding of the purpose of a proposal document and the objectives it should achieve
  • Gain valuable insights into why some proposals hinder rather than support the journey to successful outcome
  • Create a proposal appropriate to the customer’s position on the Buying Cycle
  • Describe the elements which make successful proposals persuasive and plan to make your own written communications with customers more persuasive
  • Evaluate and plan to improve your own sales proposals.
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SPIN® Persuasive Presentations

An opportunity to extend your SPIN® selling skills to your presentations for prospects and existing accounts alike. Following this programme, you will be able to:

  • Create presentations that do justice to your client conversations by integrating them closely to your clients’ world
  • Evaluate your existing presentations to maximise their persuasive impact
  • Focus your customer on the value you bring by emphasising how you meet their requirement
  • Present persuasively to anyone, wherever they are in the decision-making process.
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Each follow-on to the SPIN programme blends 30-40 minutes of interactive e-learning with a 90-minute virtual classroom session.

Between the preparatory self-paced learning and the virtual classroom will be a workplace mission – helping you to apply what you have learned to your daily work and providing a focus for discussion and deeper learning during the virtual session.

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To ensure a personalised and interactive experience, numbers for each session are strictly limited.

Contact us

For an informal chat please call us on +44 (0)1709 710081. Alternatively please use our contact form.
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