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Customer value – How to create it, how to convey it

A global study of the value-creating behaviours needed for successful selling

Download now to learn:

  • The value creating behaviours every sales team needs to know.  

  • The value-creating behaviours most  aligned with increased profit.

  • How to navigate clients' different perceptions of value.

  • How to create value for both the client and your organisation.

  • Why value changes as a sale progresses and how sales teams should respond.

Essential reading for Sales leaders, L&D leaders and anyone responsible for sales performance and development.