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The science behind SPIN® Selling. Why SPIN® selling behaviours remain the most sustainable of all time

Find out the researched behaviours every sales team needs to know

Download this report to learn:

  • The four stage questioning model used by successful sales people.

  • Why closing techniques are counterproductive in major sales.

  • Why talking benefits is a key cause of objections.

  • How a SPIN®training implementation increases sales volume and sales profitability. 

Essential reading for: Sales leaders, L&D leaders and anyone responsible for sales performance and sales skill development.