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Why bad things happen to good new products

Download this report to learn how to prevent customer enthusiasm from evaporating, why the right marketing content is crucial to support successful sales and which sales behaviours are essential and which behaviours can destroy your new product sales.

Download the whitepaper to learn:

  • How successful businesses launch new products

  • how marketing can help sellers to create value using problem-solving collateral

  • how to make the shift from selling product capabilities to addressing customer needs.

Essential reading for sales and marketing professionals.